BlueJay
BlueJay
Introduction
Blue Jay is a premier automotive accessories brand with 35+ years of industry experience. Starting in the 1990s, they’ve grown into one of India’s leading producers of quality automotive accessories. Designix has served as a Creative & Strategic Growth Partner to Blue Jay since 2022, helping redefine it as an ambitious global brand and industry leader. Designix led the Brand Architecture, Brand Strategy, Visual Identity, Digital Experience, 3D Product Designing and the E-Commerce Website. Beyond design, our approach was strategic, positioning Bluejay not just as a leading Indian automotive accessories company, but as a globally competitive brand ready to take over the industry. “This has been a landmark partnership, my own favourite highlights are too many to list, but definitely include the week in 2022 when we decided to take a leap of faith with Designix,” said the CEO of Blue Jay.
Introduction
Blue Jay is a premier automotive accessories brand with 35+ years of industry experience. Starting in the 1990s, they’ve grown into one of India’s leading producers of quality automotive accessories. Designix has served as a Creative & Strategic Growth Partner to Blue Jay since 2022, helping redefine it as an ambitious global brand and industry leader. Designix led the Brand Architecture, Brand Strategy, Visual Identity, Digital Experience, 3D Product Designing and the E-Commerce Website. Beyond design, our approach was strategic, positioning Bluejay not just as a leading Indian automotive accessories company, but as a globally competitive brand ready to take over the industry. “This has been a landmark partnership, my own favourite highlights are too many to list, but definitely include the week in 2022 when we decided to take a leap of faith with Designix,” said the CEO of Blue Jay.
Challenges
Challenges
Play
Play
Final thoughts
Final thoughts
© 2020 Designix® Studio
Let’s talk.
Tell us about your project—whether it’s a website, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Team Lead
at DesignX
Let’s talk.
Tell us about your project—whether it’s a website, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Team Lead
at DesignX
© 2020 Designix® Studio
Let’s talk.
Tell us about your project—whether it’s a website, SEO, or marketing.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Team Lead
at DesignX